About Documoto

“As Kris Gale so eloquently put it, ‘The value is in what gets used, not what gets built.’ As the Director of Product Management at Documoto, my job is to ensure that we are listening to our customers and translating what we are hearing into high-value, high-impact and highly used features. Customer-centricity and maintaining strong partnerships with each and every customer is key in ensuring our, and our customers, long-term success.”

ABOUT CHRISTA

Christa joined Documoto in 2014 and starting in 2018 spent five years managing the Customer Success and Professional Services team. In 2024, after nearly a decade of working hand-in-hand with customers in the manufacturing and asset-intensive space, she transitioned to head of product. She is passionate about this industry and finding new and innovative ways to deliver features that make a difference in the lives of our customers.

Christa is originally from the Marshall Islands but spent most of her childhood near the Denver area and now lives near Madison, Wisconsin, with her family and dog Buckley. Christa enjoys chasing her toddler around and is a foodie who loves to travel (domestically and internationally). She thrives in the Spring through Fall, when she can enjoy hiking and lake activities (from boating to jet-skiing and paddle-boarding).

“One of my core beliefs is that we can accomplish great things through the power of an effective team. The Documoto team demonstrates that philosophy every day, delivering outstanding products and services for our customers. We’re united around our shared vision, our embrace of servant leadership, our customer focus first mindset, and the beliefs and values that shape our unique culture. We love partnering with our customers to solve their longstanding issues and to help them meet future challenges in the dynamic manufacturing industry.”

ABOUT STEVE

Steve joined Documoto in 2013 and serves as CEO, where he leads a talented team at the forefront of digital transformation in manufacturing. He’s a seasoned veteran in business and technology, tackling a variety of interesting roles from startup entrepreneur to the corporate executive in businesses large and small. His broad background includes time in software engineering, consulting, I/T, sales and marketing, product management, and customer service. He’s also gained invaluable experience through a variety of senior leadership and executive positions.

Steve lives in Denver, Colorado, and can often be found hiking or skiing with his wife and 3 children.

"Marketing for B2B is all about building relationships and cultivating trust. That's as important for our clients and partners as it is for Documoto. We all know that our buyers and users have more choice in the marketplace than they've ever had before, and providing top-notch service, support, and knowledge--a better user experience all around--is the best way to ensure everyone's success and satisfaction. Joe Chernov, a software-as-a-service marketing veteran, puts it this way: 'Good marketing makes the company look good. Great marketing makes the customer feel smart.' That's my mission at Documoto."

ABOUT GEOFF

Geoff is a 20-plus year veteran of marketing, marketing services, and marketing technology, growing with the industry from the earliest days of "internet marketing" to incorporating LLMs and machine learning with traditional messaging. With time in both enterprise companies and early-stage start-ups, Geoff enjoys working with users and stakeholders to understand their core problems so that he can help build better solutions for them. Geoff has worked in high-tech, telecom, publishing, and marketing services, and has spent most of the last decade building products and services for agriculture, construction, trucking, and other heavy equipment manufacturers, distributors, retailers, and owners. When not at Documoto, Geoff and his family spend time enjoying Colorado's outdoors, from camping and urban farming in the summer, to hiking, skiing, and snowboarding in the winter.

"I've spent most of my career in 'customer success' roles, but what I've learned is that success is often a subjective opinion. If the product does what the customer expects it to do? That's table stakes. Warren Buffet once said, 'You will succeed if you have delighted customers. Don't settle for satisfied.' My mission for Documoto's Customer Success team is to understand our customers' goals and create solutions that help achieve them."

ABOUT ANDI

Andi Kirtland joined Documoto in 2016, starting her career as an Implementation Specialist. A graduate of the University of Colorado Boulder's Leeds School of Business and a veteran of the construction industry, her multidisciplinary experience quickly proved to be an asset to Documoto's clients, helping her grasp their needs and challenges in their current workflows and develop solutions to make their work more effective and efficient. Today, Andi is the "voice of the customer" at Documoto: her expertise with the OEM aftermarket ecosystem of roles, software, and systems, combined with her deep understanding of the industry, helps her advocate for users, pushing for features and functionality that anticipate their needs.

When she's not managing and mentoring Documoto's Customer Success team, she can be found enjoying the natural beauty of Oregon with her husband and dog, Arlo. Her passions include exploring new destinations, practicing yoga, immersing herself in live music, trekking through nature trails, and embarking on paddleboarding adventures.

“Engineering cannot be isolated from customer wants and needs. At Documoto, we’ve torn down walls between product and services, and collaboration fosters our success. We strive to build what’s right even when that journey is difficult. Our success is dependent on our customer’s happiness.”

ABOUT PAUL

Paul Skokan has over 20 years of software development experience, with a focus for the last 10 years on the SaaS application space. His customer-focused attitude has helped Documoto grow our customer relationships and foster innovation that drives our customer value.

He has been with Documoto since January 2019. Paul lives in Rincon, Georgia, with his wife and 3 children. With a background as a scout leader and his enthusiasm for the outdoors, you will find him and his family frequently hiking or camping. He is also an avid gamer and enjoys dabbling in cryptocurrency and electronics.

“I see my role at Documoto as much more than just managing finances and operations. As José Mourinho famously said, ‘players don’t win you trophies, teams win trophies.’ At Documoto, I have the opportunity to coach our entire team—from sales and marketing to customer success, product development, and engineering—toward a shared goal: delivering successes for our clients.”

ABOUT JEFF

Jeff oversees operations and finance, bringing his extensive experience in global enterprise management and consulting to Documoto’s client support and product development endeavors. He also plays a pivotal role in shaping and executing Documoto's strategic growth as both an organization and a platform.

Before joining Documoto, Jeff spent nearly three decades at Gartner, where he provided strategic coaching and consulting to C-suite executives in the tech industry, aiding them in guiding and transforming their businesses. Prior to his tenure at Gartner, Jeff held senior positions at J.D. Edwards, PeopleSoft, Oracle, and IBM, and contributed to the growth of various technology startups.

Jeff resides in Denver with his wife and son. When he’s not in the office, you can find him on the golf course, waist-deep in a river fishing, or hitting the slopes.