Eleven brands, one solution. Paladin Attachments (acquired by Stanley Infrastructure in 2019) is a one-stop shop for quality, productive, and powerful attachment tools. In addition to their extensive dealer network, Paladin manufactures construction equipment attachments for companies such as Caterpillar, Komatsu, and John Deere to sell under their respective trademarks.
One of Paladin’s guiding principles is a customer-focused practice to create long-term benefits for their employees, customers, consumers, suppliers, and shareholders. This principle led their internal team to identify a solution that could help them solve their outdated publishing processes. Several examples of some of the content challenges that were occurring are summarized below.
Paladin’s main objective was to modernize its aftermarket sales and develop a better way of doing business online. After evaluating their options, Paladin’s aftermarket team decided on Documoto to be the backbone of their digital self-service strategy to improve part sales and customer support. Today, Paladin’s team successfully reports the following content solutions.
Overall, Documoto proved to be the right solution to transform the Paladin aftermarket sales and support team. To learn more about how Paladin improved their aftermarket processes, read the entire case study HERE!