Aftermarket revenue is a crucial component of many equipment manufacturing businesses. With over 116 locations in the U.S. and offices in 90 countries, Atlas Copco Construction (ACC) has been in business for over 140-years. ACC is a manufacturer of construction equipment and a prime example of aftermarket revenue gains.
Because Atlas Copco’s customer base is so geographically dispersed, service and technical support are crucial to the success of their aftermarket equipment sales program. The quality of this interaction often determines whether a customer remains a long-term, loyal customer. And the quality of a company’s support documentation can have a significant effect on the manufacturer-customer relationship.
Consider some of the problems posed by a construction job site, as ACC attempts to help keep their customer’s equipment running during operational hours:
With these challenging situations in mind, the Construction Technique division recognized that their parts lookup and ordering system needed an overhaul. It was no longer acceptable for customers to place orders for outdated parts and tools, or the publishing process to require months to update and produce parts books. If the Atlas Copco team could make buying aftermarket parts as easy as buying from Amazon, they would sell more high-margin parts and maintenance services.
Atlas Copco adopted Documoto, a modern, relational database solution that delivers product documentation in the cloud. Documoto helped ACC provide its customer’s online access to documentation and parts for their equipment. In return, those customers helped ACC realize its ultimate goal: profitable aftermarket parts sales. Specific examples where Documoto was able to unlock massive benefits for Atlas Copco’s customers are:
Documoto’s SaaS solutions include a parts catalog Authoring Suite, Cloud Library, and Cloud Storefront. Together, the Documoto platform enables equipment manufacturing companies to produce digital parts catalogs that increase aftermarket sales.
If you’d like to see how easy it is to start building world-class support documents, contact us to learn more.